CONTEXT
CME Group, a leading derivatives marketplace, needed to update their internal portal to align with new brand guidelines and set a modern digital standard. The challenge was to create a cohesive, modern look and enhance functionality, including interactive tools for easy access to brand assets like images, logos, and templates.
APPROACH
The strategy involved a complete redesign of the internal portal to reflect the updated brand guidelines. Collaboration with developers ensured the new design elements were integrated seamlessly within a tight timeline. The focus was on delivering a visually appealing, user-centric experience with interactive features for easy navigation and access to brand assets.
IMPACT
The redesigned portal successfully aligned with CME Group’s brand guidelines, resulting in increased user engagement and improved accessibility to brand assets. The project not only met but exceeded expectations, showcasing CME Group’s commitment to digital innovation and excellence.
Role: Design Director (Creative and design lead)
Agency: Tenet Partners
Team: Natalie Jorgensen (Account Manager)
